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There’s no question that generating leads is essential for any business looking to grow its customer base. But how can you go about improving lead generation on your website? One strategy that has been proven to be effective is adding a quiz. By getting visitors to make micro-commitments through a quiz, you can increase the […]
On Facebook and Twitter, the main ways you are likely to promote your brand are by posting comments about your niche or links to content on your site or other external sites. This will provide entertainment and value and help you to build up an audience. On Instagram and Pinterest of course, you will be […]
What’s Email Marketing? E- mail marketing is the process of incorporating the use of e- mails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use e- mail as […]
A CONVERSATION ABOUT PERCEIVED VALUE:A customer asked a contractor friend of mine how much it would cost to do this project. My friend gave him a proposal: $4500 The customer responded: That seems really high. My friend asked: What do you think is a reasonable price for this job? The customer answered: $2500 maximum My friend responded: Ok, then I […]
If you keep up to date with trends in social media, you’ll probably be aware that video content is quickly taking over most other forms of content. On their personal pages, Facebook users are now updating their Timelines with Live videos instead of writing about what they are doing or taking photos. This is allowing […]
Influencing others is a technique that several of us utilize indirectly with marketing however just a few of us take it to the added mile to utilize the many of this effective device. We are all prone to this powerful influencing mechanism, labeled “Social Proof”. This is the mentality that many of us have when […]
Video marketing refers to incorporating videos into your marketing campaigns so you can promote your company, product, or service. A business using this type of internet advertisement creates short videos about specific topics they want to promote, using content from its own articles and other text sources. Then, these videos are uploaded to various video-sharing […]
In this day and age, it’s a no brainer that you should be using social media for your business. Social media marketing is a “must do” for any business owner. However, to do it correctly and get the most out of your social media marketing, you need to understand all of the nuances of each different social media platform.
E- mail marketing campaigns can help your small business develop awareness, loyalty, desire and trust with its consumers. This form of marketing can be used to retain as well as engage existing consumers. Also, it can assist you in acquiring new clients. Here are a few of the many ways in which a well established e- mail marketing campaign can benefit […]